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Everyone seems to be into marketing these days and you have to wonder how marketing affects society nowadays.  From the young teenagers to the retirees, a lot of people want to get ahead of the competition by implementing a marketing strategy.  Because of the way we do business now, everyone is on equal grounds when starting.  So it doesnt matter if youre young, old, poor or rich.  If youre into marketing, youll start where everyone started at the bottom. Thats one of the beauties of marketing.  Its not like out there in the real world where the rich get richer and the poor get poorer.  Take a rich and poor person and have them compete against each other in marketing and you may be surprised at the results.  Its a matter of knowing how to properly use resources.  Thats how marketing affects society by promoting equality among people. However, m webdesign arketing is also like survival of the fittest.  Especially during these times of the Internet, you can easily fail if you dont know how to utilize resources.  Thats why its a dog eats dog world in marketing.  Theres a lot at stake so its obvious that marketers will do anything to succeed.  A lot of people have their own businesses that they want to market.  You now have to be wary of marketers who use unfair strategies in order to get ahead.  On the other hand, competition also produces innovation.  Thats also how marketing affects society.  It promotes healthy and unhealthy competition. Customers are now more vigilant as ever.  They know if youre trying to pull a fast one on them by marketing something that isnt worthy of all the big talks.  They are also more apprehensive by the older marketing strategies.  It just doesnt work on them anymore.