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Survival of the fittest; this concept is true not only in the animal world, but also in the competitive nature that is business. Just as the dodo bird, saber tooth tiger, and other animals that are extinct as a result of an inability to adapt to changing environments, myriad small, medium, and larger-sized companies which have also failed to evolve in response to changing economic and business climates and have also suffered the cruel and unforgiving fate of extinction. In some cases, successful companies are forced to be quick and nimble enough to adapt to changing business environments, while other companies may need t pink guitar straps o rely on strong capital defenses in order to withstand potentially crippling economic threats. Either way, a company which has estimated that changing business environments may pose serious threats has a choice: stay the course and hope for the best or evolve so that chances for survival and the potential to thrive are increased. Obviously, those companies which are intent on survival and prosperity realize that newer strategies are needed, and in this manner, a number of companies have responded successfully to changing business environments with symbiotic “win-win” relationships with B2B appointment setting companies.